Direct Competition

We currently lead the market in terms of patented technology, product and timing. While there are other HAPS initiatives in the US and Japan they have not yet produced positive results. Our technological approach is considered superior to these initiatives. X-Station is the most advanced global project to date. Its aerostatic HAPS approach is overcoming previous commercialisation barriers.

Indirect Competition

Indirect competition includes air-, space-borne and terrestrial approaches. While there are lifecycle issues with existing networks, it will be difficult to compete with the high-density established EU telecommunication players. However, this is not the case in the planet's less densely populated and less developed regions. We expects to enter the market here successfully and be able to compete with terrestrial infrastructure options.

Competitive Advantage

The cost of producing and launching an X-Station are significantly lower than air- and space-borne alternatives. An X-Station can also provide extended capabilities and additional features. Several applications exist where a complementary HAPS will be a superior and cost-effective communication alternative. X-Stations will both enhance and replace existing satellite and terrestrial systems.

A GEO satellite (stationary) costs approximately USD300 – 400 milllion. Given its distance to the receiver, it has only limited use, particularly for TV broadcast. It generally covers areas between 3000 and 6000 kms in diameter and has a maximum useful life of between 10 and 15 years.

LEO satellites (rotating) are deployed in systems of about 65 units to cover the globe. They cost approximately USD10 – 12 billion per system and have a maximum useful life of five years. LEO satellites are generally used for remote sensing and telecommunications.

Both GEO and LEO systems take between six to eight years to become operational. An X-Station can be deployed in a much shorter time.